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About Us

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พิณนาราผลิตภัณฑ์ดูแลผิวชั้นนำของคนไทย

The brand "Pinnara" was started in 2012 by Mr. Panod Chokwattanakul, who at that time received a Chinese government scholarship to further his Master's Degree in China. He had seen the popularity of Thai products among Chinese people through trade shows in China especially the products made from coconuts and the cold pressed coconut oil was also one of the most popular products among Chinese people at that time. However, the cold pressed coconut oil has a unique smell and causes greasy skin and uncomfortable feeling, so if we can fix this weakness, the cold pressed coconut oil will become the outstanding product in terms of skin care. Therefore, this was an idea to invent and produce 'PINNARA Coconut Oil Serum" product, which is a serum that can be used to nourish the skin from hair to toes. It is not greasy but comes with a delicate fragrance that makes you feel comfortable on your skin.

The exhibition of the brand was started in Kunming, China for the first time and received a very good feedback from Chinese customers which 1,000 bottles of products could be sold in just 2 days. Then, the exhibitions of the brand have been extended in different cities in China until the company has officially appointed distributors in China and has exhibited in many other countries such as Cambodia, Malaysia, Vietnam, India, Philippines, etc

The Marketing of the brand was started in Thailand

In 2017, online sales in Thailand became popular and very fast-growing. The management team saw an opportunity and established Nara Tree Company Limited in Thailand and latterly improved the product package to make it easier to use, lighter weight, more suitable for postal delivery and started selling Pinnara Coconut Oil Serum through the distributor system. At present (BC 2022), Pinnara Coconut Oil Serum has been sold more than 6,000,000 bottles and exported to more than 16 countries. It has already received FDA notification from China, Vietnam, Bahrain, Japan, Korea, Cambodia , Taiwan and Indonesia as well as having distributors in many countries worldwide.

COMPANY TIMELINE

Pinnara Coconut Oil Serum was released through a trade show in Kunming, China for the first time.

2012

The Pinnara brand was mainly exhibited in various cities in China and other countries such as Cambodia, Malaysia, Vietnam, India, and Philippines.

2013-2015

Appointed Distrilbutor in China.

2016

Established Nara Tree Company Limited in Thailand.

Started selling Pinnara Coconut Oil Serum in Thailand through the distributor system.

2017

Registered the trademark of Pinnara in Thailand and China.

2018

Celebrated sales of 1.2 million bottles of Pinnara Coconut Oil Serum.

2019

Received FDA approval in China, Vietnam and Bahrain.

2020

Celebrated 3.5 million bottles sold worldwide.

Received FDA approval in Japan.

2021

Celebrated the sales of 5 million bottles of Pinnara Coconut Oil Serum.

Received FDA approval in South Korea.

Exported Coconut Oil Serum products to India, and Singapore.

2022

Celebrated the sales of 6 milliom bottles of Pinnara Coconut Oil Serum.

Received FDA approval in Indoonesia (BPOM) , Cambodia , Taiwan.

Started selling at Big C, Boots, EVEANDBOY, Beautrium etc.

Started selling at Big C Hongkong.

2023